Performance Partnerships by robert glazer

Author:robert glazer
Language: eng
Format: epub
Published: 2018-07-10T16:00:00+00:00

We spoke to a retailer whose industry relied heavily on favorable placement on affiliates’ comparison review sites. One day, the retailer’s network-based account manager told them that one comparison review affiliate wanted a higher fee for providing the retailer with an advantageous placement. If the retailer declined the request, the placement would go to a competitor who was willing to pay more. Upon hearing this information, the retailer decided to pay more to secure the desirable placement. Later, however, it came to light that the network also represented the competing merchant. As a result, the network was benefiting from the price war. At this point, the retailer who had acquiesced and paid more for the placement started looking for independent management.

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